According to
Jenkins, Ford and Green, value transforms into wealth or worth when an economic
investment gives way to sentimental investment (Jenkins 72). They describe when a fan's
culture "gifts" are transformed into "user generated content,"
there are special sensitivities involved as the material gets absorbed back
into commercial culture (Jenkins 72). This can be explained easily through media
content such as fanart. The art that artists create can be worth quite a bit
because it takes time and effort. I've seen many artists state that it's taken
days or even weeks to create an art piece, yet they post it online for free
because the people who enjoy that particular fandom or character will find some
sort of sentimental value. It's worth x amount, but they give it to a community
for free because they know that the community will enjoy it; therein lies the
worth of whatever value it was originally.
This is relevant
for digital writing because it can be the exact same, but with a post, a tweet,
etc. Something we tweet can be funny or interesting and could gain thousands of
likes and retweets, but we posted it for free. People saw that it was worth
something, thus they retweeted it.
Words Cited:
Jenkins, Henry, Sam Ford, and Joshua Green. Spreadable Media. New York
University Press, New York, 2013, pp. 196-197
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